WhatsApp API pricing calculator. Meta's rates, zero-markup math.
Pick your customers’ market, enter your monthly volume, and see what Meta actually charges, from its official rate card. It sizes a single broadcast campaign too: enter the audience size as the volume for an upper-bound estimate.
Meta's rate card, in one table. Per delivered message, in USD, by template category.
| Market | Marketing | Utility | Authentication |
|---|---|---|---|
| India | $0.0118 | $0.0014 | $0.0014 |
| Indonesia | $0.0411 | $0.0250 | $0.0250 |
| Brazil | $0.0625 | $0.0068 | $0.0068 |
| Mexico | $0.0305 | $0.0085 | $0.0085 |
| United Arab Emirates | $0.0499 | $0.0157 | $0.0157 |
| Saudi Arabia | $0.0501 | $0.0107 | $0.0107 |
| United Kingdom | $0.0635 | $0.0220 | $0.0220 |
| North America (US & Canada) | $0.0250 | $0.0034 | $0.0034 |
| Germany | $0.1365 | $0.0550 | $0.0550 |
| Other markets | $0.0604 | $0.0077 | $0.0077 |
The table shows the base volume tier. Meta discounts utility and authentication rates at higher monthly volumes. Source: Meta’s rate card effective July 1, 2026, via developers.facebook.com/docs/whatsapp/pricing. Wapflow bills these at cost, with zero markup. Your Wapflow plan covers the platform, not resold messages.
More free tools: WhatsApp link generator and WhatsApp QR code generator.
WhatsApp message pricing, explained.
What are marketing, utility, and authentication messages?
The three template categories Meta prices separately. Marketing covers promotions and announcements, utility covers transactional updates like order confirmations, and authentication covers one-time passcodes. Meta assigns the category when it approves your template. The category sets the price, and the gap is wide: in India, a marketing message costs $0.0118 while a utility message costs $0.0014. The table below shows all three rates for each market.
Are replies to customers free?
Yes. When a customer messages you, a 24-hour service window opens, and regular replies inside it are free from Meta. Utility templates sent inside that window are free too. Marketing and authentication templates are charged wherever they are sent. Wapflow tracks the window for you and enforces it automatically: once it closes, only Meta-approved templates go out, which keeps your number compliant.
When am I actually charged?
Per message, only when a template message is delivered. Since July 2025, Meta prices per delivered message by category and by the recipient’s country. A message that never reaches the phone costs nothing. Country matters as much as category: the same marketing template costs $0.0250 delivered to North America and $0.1365 delivered to Germany.
Do these rates change?
Meta can update rates at the start of a quarter. The rates here are from Meta's official rate card effective July 1, 2026, checked July 10, 2026, and Meta has announced an update for October 1, 2026. Always confirm against Meta's published rate card. One more variable: the table on this page shows the base volume tier, and Meta discounts utility and authentication rates at higher monthly volumes.
Does Wapflow add anything on top of these rates?
No. Meta’s fees pass through at cost, with zero markup. Your Wapflow plan covers the platform: the inbox, AI agents, campaigns, automations, and pipeline. Plans scale with the message volume you send, not the size of your team, and every plan has unlimited teammates. Free includes 1,000 messages and 100 AI actions a month with a live WhatsApp number.
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